Bashu culture refers to the culture of Sichuan province and Chongqing Municipality. Ba culture centers on Chongqing, and Shu culture centers on Chengdu. The so-called Bashu culture, namely Ba culture and Shu culture, the development of Bashu culture has formed its own characteristics, but the characteristics of Bashu culture has restricted its own development. Ba culture and Shu culture have their own characteristics and obvious differences, but to a certain extent, they have the relationship of separation and abandonment. On the whole, Bashu culture is long, mysterious and splendid, which can be enjoyed by nature or lived by death.Not for pleasure, but for the sword. However, cultural and creative industry is a hot topic in China today. It is no stranger to foreign countries. Britain, the United States, France and other countries are vigorously promoting the development of cultural and creative industry. But in China, the definition of culture and creativity is still very vague. Cultural and creative products, as the name suggests, are cultural and creative products that rely on the wisdom, skills, talents and cultural accumulation of creative people to create and enhance cultural resources and cultural articles, and to produce high value-added products through the development and application of intellectual property and the help of modern scientific and technological means. Therefore, in this investigation, we will combine the characteristic culture to analyze the characteristic cultural and creative products of Bashu.

In the past few days, I have not seen many cultural and creative products from Bashu. It may be that I have a high demand for cultural and creative products, no matter in the shops in museums or in various cultural and commercial streets.

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Now, whether in Chongqing, Sichuan or other tourist and cultural cities across the country.The assimilation of cultural street of scenic spot museum is more and more serious.The gradual commercialization has replaced the local characteristic culture, and the phenomenon of "whatever is easy to sell is there" frequently appears.When I looked at the cultural and creative store in the Three Gorges Museum, the front counter was full of 3D dinosaur skeleton models. This may be the best selling product in the store, but it is also the least cultural and creative product. Nowadays, museums are also full of fish and fish, so how can we find the standard of cultural and creative design?

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In comparison, The Museum of Shu Brocade in Chengdu left a deep impression on me.The museum is small and seems to be private.The museum is composed of shu brocade, Shu embroidery and other historical cultures, as well as the display and sales of works of art and crafts that show the patterns of ancient embroidery.Museum collections include the origin of silk, ancient Shu brocade, embroidery history, Ming and Qing dynasty costumes, weaving machine evolution, Shu brocade techniques.It narrates the splendid culture of thousands of years and shows the protection and inheritance of shu brocade.

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Shu brocade refers specifically to silk jacquard brocade produced in The region of Shu.Shu brocade is usually woven with dyed silk threads, decorated with warp threads, colored stripes or colored stripes, and combined with geometric pattern organization and ornamentation.Sichuan is called "Shu", "Shu" and "Country of Silkworm cluster" in ancient times. It is one of the birthplaces of Chinese silk culture because of the earliest origin of silkworm silk industry here.Originated in the Spring and Autumn period and warring States period, shu jin flourished in the Han and Tang Dynasties. It got its name because it was produced in The land of Shu. In the production of traditional silk brocade, it has the longest history and the most far-reaching influence.

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Pandas can be seen everywhere in the streets of Chengdu, of course, this is not a real panda, but a panda tourist souvenir.
Chengdu does use pandas as an urban ornament, but the slogan of "Panda City" does not exist. Perhaps the main reason is that the pandas' main habitats are in aba Prefecture, Ganzi Prefecture, Ya 'an city and Chengdu city. Chengdu is famous for its giant pandas because the research base of Giant Panda Breeding is located in the downtown area of Chengdu.

Chengdu does play a lot of panda CARDS when it comes to promoting cultural tourism and publicity. The first thing that impressed me most should be the Panda House, which is located in almost every tourist attraction in Chengdu.
Main and panda related creative works, slowly formed the brand. Secondly, there are tourist souvenir shops in the streets. No matter at the railway station or in the street, you can see all kinds of panda hats, clothes and so on. Of course, the price is not too high, so that the citizens buy products about the panda is also a habit.

Walking in Lijiang, you will see a lot of wearing ethnic characteristics of the long skirt, wearing a shawl, walking in Xi 'an, must buy is the Terracotta warriors and horses, in Chengdu, you will see a lot of tourists wearing panda hats, each place has its own characteristics of tourism souvenirs. During the investigation of Bashu, I have seen many unearthed cultural relics, and what I appreciate most is our national treasure of cultural relics -- the sun god bird. "A symbol rules a nation" is my biggest feeling.

 

On the first floor there are many creative cultural products of Shu brocade, from small rings and necklaces to large screens of shu brocade paintings.It can be said that the artistic value of Shu brocade is brought into full play. The production of Shu brocade can only be considered as an extremely complicated handicraft in modern times, which cannot be produced on a large scale. Even if it is produced, the quality of the handicraft is not as good, so Shu brocade is always a treasure.This is also the value of cultural and creative products.

The golden ornament of the Sun bird of The Shang and Zhou dynasties was a round, thin piece of gold. The case USES hollow-out method expression, cent inside and outside two layers. The inner layer is a circle, and twelve rotating toothed rays are evenly distributed around it. The outer pattern surrounds the inner pattern and consists of four identical birds flying counterclockwise. The gold ornament of the sun god bird embodies the Chinese custom of worshipping the sun.
The sign of the god bird appears in all corners of the museum. It shows the symbol through stone carving and wood carving, light and shadow layout, and emphasizes its value connotation repeatedly.

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