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HERB CEREMONY

PROJECT THEME / Poetic Integration
DURATION / 2021.04--2021.06, 3 months
PROJECT TYPE / Individual

Based on the data analysis of authoritative website WGSN and Mintel, one of the trends of people's life in the future is that they will focus on healthy life, and all-round healthy life will be more concerned and trusted by consumers. At the same time, herbal products are gradually appearing in the consumer market. No matter Western countries or Chinese people, they are very fond of and trust the series of herbal products. Like herbal drinks, herbal skin care products... People believe that these natural ingredients can bring health benefits, and consumers passively and subtly accept these herbal products.

For these two phenomena, I will combine the herbal consumption opportunity with the trend of people's healthy life. Bring the process of enjoying herbs into the home, so that people can actively explore the experience brought by herbs.

"Herb Ceremony" is a ritual product based on people's healthy lifestyle. It is designed around the production of Chinese herbal medicine and consists of six modules with different functions. The product form process is derived from the Japanese tea ceremony, and the shape and appearance are derived from the ancient Chinese utensils and the art form of "round heaven and earth". People can enjoy the new experience of herbs by plant, dry, grind, storage, drink, dump.

For the size of the product, each step of the " Herb Ceremony " is within 100mm*100mm*100mm, with independent packaging and instructions, users can purchase according to their needs, use themselves or as gifts to friends and family. For product process and material, the top module is made of austenitic steel, using stamping technology. The bottom module is made of cast glass with the same shape and size, which is convenient for mass production and hot stamping of dulton logo. The basic model is available in black, but users can also choose from their own color preferences: yellow, red, green or blue.

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YJW studio

Ins: jiawei.design

yujiaweihz@yeah.net

Tel: +44 7724234473

Wechat: yjw13367057

G6, Creative Design Centre, Hangzhou, China

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