Designers should regard emotional positioning as the top priority in the design of the emotional communication between people and objects, and should enhance people's desire to buy products, which requires that products not only meet people's needs in terms of function, but more importantly, satisfy the creative modeling and unique artistic expression.

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In front of you are two thermos cups with similar price, the one on the left is a product made by a skillful craftsman, and the one on the right is a modern mass-market functional product. Which one do you prefer? In my opinion, I must choose the left side.

Although the price is similar, the one on the left is more like a work of art.

The main difference between design and art is the purposefulness of creation.The ultimate beneficiaries of the designed products are consumers and customers, while art is the spiritual inspiration and creation of creators, who pay more attention to the expression of their thoughts and emotions. For example, in the process of painting, a painter can give full play to his imagination without being restricted by the surrounding cultural and artistic atmosphere, express his thoughts and tendencies, vent his inner feelings, and perhaps pursue a unique realm. Therefore, in the paintings we see, most of the paintings have obvious emotional color, which is art. However, in product design, we should not only consider whether the products we design can be realized in the fields of production, technology, materials, etc., but more importantly, we should consider the pain points in life and market demand, whether we can mass produce, and whether we can plan to enter the business model. This shows that design is close to material life, so industrial products are not the only ones. Art in the form of creation is pure spirit, sometimes must pursue aesthetic uniqueness. Works of art do not require popular satisfaction or recognition, and can be very few or even none. The purpose of design is to turn the designed product into a commodity, which must have commercial value and must be tested by the market. The trust and satisfaction of users are of vital importance.

To illustrate the role of artistic expression in design, here is an example. In the Discovery Channel opening design: The modern space shuttle is the most modern vehicle to fly through the eyes of one of the oldest animals, a crocodile. This kind of design, originality, extremely impact and penetrability; Through the eye, into the atrium. Crocodiles are almost the same age as dinosaurs, more than 60 million years ago. In the most primitive animals appear the most modern vehicle, the tens of millions of years of history into a flash, formed a very strong contrast.This idea is very ingenious, he combines the artistic expression of nature and technology perfectly, and the novel and strange artistic expression is shocking. Of course, taste more or its artistic expression. It's design. It's more like art.

Since the Stone Age, art has been influencing people's life. Whether it is dressing, living environment or transportation, it is constantly innovating and all of them are closely related to art.

Now why people like "Apple" phone and other products related to Apple.
In addition to its high-tech content, I think it is more like a work of art;
Let the user enjoy the high-tech at the same time, but also get spiritual satisfaction, as if in the use of the process to enhance their own taste. Advanced design results, must let the audience or users unwittingly infected, so that a successful product.
In today's rich material conditions, people's pace of life is faster and faster, but also more and more pursuit of spiritual needs.
And emotion is the main channel of communication between people, and this is also true in the field of art. Emotion prompts people to think about product design. Modern design should pay more attention to human design and the satisfaction of products to people's spiritual level, instead of blindly creating products or only emphasizing functionalism.

Designers should regard emotional positioning as the top priority in the design of the emotional communication between people and objects, and should enhance people's desire to buy products, which requires that products not only meet people's needs in terms of function, but more importantly, satisfy the creative modeling and unique artistic expression. At the same time, with the constant change of product personalization, the art form and expression of product design will become more urgent and important.

In the history of industrial design, the development of design is closely related to the development of art. Every time a new art revolution or art school emerges, it will have a great impact on design. Each school of art has its own distinctive characteristics, and these schools of art play a great role in promoting design. Design and art are inseparable brothers, although both have their own fields. However, it influences each other all the time. As an art, design has been in dialogue with art since the very first day of its existence.